Colors
Default colours
These main colours create the basic visual character of the brand.
| Quality Red | |
|---|---|
| HEX | #ef4635 |
| RGB | value |
| CMYK | 0-88-86-00 |
| Quality Blue | |
|---|---|
| HEX | #9ddcf9 |
| RGB | value |
| CMYK | 35-0-0-0 |
| Quality White | |
|---|---|
| HEX | #ffffff |
| RGB | value |
| CMYK | 0-0-0-0 |
Color palettes
Colour palettes allow us to create digital environments (apps, web) with sufficient contrast and accessibility of all elements.
Quality Blue 100
#151c1fQuality Blue 90
#27383fQuality Blue 80
#3c545eQuality Blue 70
#506f7eQuality Blue 60
#638a9cQuality Blue 50
#76a5bbQuality Blue 40
#8ac1daQuality Blue 30
#9eddf9Quality Blue 20
#bfe8fbQuality Blue 10
#dff3fdQuality Red 100
#2f1311Quality Red 90
#5f1d16Quality Red 80
#912b21Quality Red 70
#be3a2aQuality Red 60
#ee4836Quality Red 50
#f06658Quality Red 40
#f38378Quality Red 30
#f7a39aQuality Red 20
#fac1bcQuality Red 10
#fbdfdbColor Modes
Color modes determine the color scheme we choose for the logo to display correctly on screens and in print.
| Color Mode | What is it? | Usage |
|---|---|---|
| HEX | RGB Equivalent (hexadecimal) | WEBHTMLCSS |
| RGB | Color Space of Screens RGB | WEBHTMLCSS |
| CMYK |
Color Space for Printers CMYK |
PRINT |
| Pantone |
Direct Mixed Colors Pantone for printing | PRINT |
Color Mode Selection
| Suitable Color Mode for Logo: | RGB logo |
CMYK logo |
Pantone logo |
|---|---|---|---|
| Logo will be on screen (web, mobile, presentation…) | |||
| Logo will be in print (business card, flyer…) |